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Cpa Marketing | Planning Marketing Actions Perpetually? By: Michael Brier | Nov 23rd 2009 – One is to talk about it. The other is to do something about it. Obviously, talking about something is PART of the preparation for doing something. Tags: Cpa Marketing | To Decide Or Not To Decide? By: Michael Brier | Nov 23rd 2009 – Now, let us look at what making a decision is in this context. Your business owner faces a new possibility that both interests and worries him – he is tempted by the GOOD that it appears to promise but doesn’t want to make a mistake, right? Tags: Cpa Marketing | The Mistake Of Dismissing Creativity In Accounting By: Michael Brier | Nov 20th 2009 – "Creative accounting" brings to mind the various huge scandals of yesteryear that took down mighty firms. In accounting, we want to CONFORM to the regulations and adhere to generally accepted accounting procedures. Tags: Why New Clients Will Almost Always Tell You They Don’t Want To Change Cpas Or Tax Perparers! (pt 1) By: Michael Brier | Nov 19th 2009 – Having had experience with Accounting or CPA service prospects, you know it isn’t at all that simple to sign them on as new clients. Tags: Cpa Marketing | So Why Do Most Prospects Say They Don’t Want To Change Their Cpa? By: Michael Brier | Nov 19th 2009 – Finally, we get to the headline of this page – the strange thing that many prospects will listen to you quite a while and then suddenly blurt out they don’t really want to change CPAs. Tags: Do You Know How To Get Referrals? By: Michael Brier | Nov 4th 2009 – We have heard from our clients in the accounting industry that referrals make the best clients. Typically a good referral is almost "sold" on you or your firm before you even meet them face to face. They know about you from a client or friend and they have a very good impression of you and what you can offer. Tags: Cpa Marketing | Can You Be Helped? By: Michael Brier | Nov 4th 2009 – I know this seems like a really silly question… but do you believe help is possible? Idiotic as the question may appear, it will instantly reveal the degree to which most tax professionals and CPA’s have been disappointed in reaching their objectives in acquiring new clients. Tags: Two Types Of Marketing For Tax Professionals By: Michael Brier | Oct 19th 2009 – One could divide the marketing of accounting services into two categories based on the ratio in which they can bring direct results. Tags: Marketing Accounting Services On Internet By: Michael Brier | Sep 18th 2009 – Internet is different from any other media on Earth in many aspects – but in particular when it comes to marketing and advertising. The reason people invest in equipment and a broadband connection is to access a gigantic source of FREE information. Tags: Helping Accounting Clients And Marketing By: Michael Brier | Sep 16th 2009 – In today’s cutthroat world one can easily become blind to one’s true intention of helping others. But in your position, you are among the elite, the top one percentile of the population when it comes to helping others. Tags: What An Accountant Needs To Know Before Launching A Website By: Deborah Gallant | Jan 31st 2009 – If you are starting a new accounting practice, you’ll want to make sure you are building an effective marketing website. Tags: 相关的主题文章:

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